--- title: "Ad Sizes for Clothing Ads: 1:1, 4:5 and 9:16 on Meta and TikTok | Museify" url: "https://museify.app/guides/ad-sizes-for-clothing-ads" description: "Which aspect ratio each Meta and TikTok placement wants (1:1, 4:5, 9:16), safe zones for text, and why to make 9:16 natively instead of cropping." --- 15 / Guide · Running a test Last checked Oct 22, 2026 # Ad sizes for clothing ads: 1:1, 4:5 and 9:16 Last checked Oct 22, 2026 · Reviewed by Museify team · 5 min read Short answer You need three shapes. Meta’s Ads Guide lists 4:5 (1440 × 1800 pixels) for image ads in the Facebook and Instagram feeds [1][2], 9:16 (1440 × 2560) for Stories and Reels [3][4][5], and 1:1 (at least 1080 × 1080) for carousel cards in the Facebook feed [7]. TikTok recommends 9:16 for in-feed video ads [8]. In tall placements, keep the garment and any text out of roughly the top 14%, bottom 35% and 6% at each side, where Meta’s buttons and captions sit [3][4][5]. Make each shape natively rather than cropping one into another: a square cropped to 9:16 keeps only about half its width, and a 9:16 image cropped to a square loses the head or the hem. Specs change; open the linked pages for the placement you buy. ## The three sizes you need Checked on 22 October 2026. Meta’s Ads Guide figures are for the Awareness objective; specs can differ by objective and change often. | Placement | Shape | What the platform lists | | --- | --- | --- | | Facebook Feed, image ad | 4:5 | 1440 × 1800 pixels; minimum width 600 pixels [1] | | Instagram Feed, image ad | 4:5 | 1440 × 1800 pixels; minimum width 500 pixels; ratios from 4:5 up to 1.91:1 accepted [2] | | Facebook Stories, image ad | 9:16 | 1440 × 2560 pixels [3] | | Instagram Stories, image ad | 9:16 | 1440 × 2560 pixels [4] | | Instagram Reels, image or video ad | 9:16 | 1440 × 2560 pixels [5][6] | | Facebook Feed, carousel card | 1:1 | At least 1080 × 1080 pixels; 2 to 10 cards [7] | | TikTok in-feed video ad (not Spark Ads) | 9:16 recommended; 1:1 and 16:9 accepted | 9:16 at 540 × 960 pixels or more; 1:1 at 640 × 640 or more; 16:9 at 960 × 540 or more [8] | | TikTok carousel ad | Vertical, square or horizontal | Vertical 720 × 1280, square 640 × 640, horizontal 1200 × 628 pixels [9] | For clothing, the 4:5 portrait shape suits most feed ads: a standing model fills more of the screen than in a square, and the whole outfit still fits. The 9:16 shape is for full-screen placements, and the 1:1 square is for carousels and anywhere you aren’t sure. ## Safe zones: where the app covers your image In full-screen placements the app draws its own buttons, profile icon, caption and call to action on top of your ad. For Facebook Stories, Instagram Stories and Instagram Reels, Meta suggests keeping text, logos and other key elements out of about the top 14%, the bottom 35% and 6% at each side [3][4][5]. For Reels video it adds that this also keeps them away from the edges on devices whose screens are taller than 9:16 [6]. Pixel figures are our arithmetic from Meta’s percentages [4], rounded. The area left in the middle is about 1270 × 1300 pixels. | Area of a 1440 × 2560 image | Keep clear | Roughly | | --- | --- | --- | | Top | About 14% | The top 360 pixels | | Bottom | About 35% | The bottom 900 pixels | | Each side | About 6% | 86 pixels on the left and right | TikTok doesn’t give a single set of numbers. Its in-feed ad specifications say the safe zone depends on the video’s shape, the caption length and any extra formats you add, and offer safe zone files to download [8]. It also warns that the preview may differ slightly from the live ad [8]. Lay the file over your video before you upload it. For clothing this matters more than for most products. The bottom 35% of a full-length shot is where the hem, the legs and the shoes are, so a 9:16 image framed with the model filling the whole height loses the bottom of the outfit under the caption. Frame tall images with the garment in the middle area. ## Why cropping to 9:16 hurts clothing Cropping one image into every shape is quick, but the arithmetic works against you: - A square cropped to 9:16 keeps only 56% of its width. From a 1440 × 1440 square you get 810 × 1440, well below the 1440 × 2560 Meta lists [4], so it has to be enlarged as well. - A 4:5 image cropped to 9:16 keeps about 70% of its width: 1440 × 1800 becomes about 1012 × 1800. Sleeves and a wide skirt are the first things to go. - A 9:16 image cropped to a square keeps only 56% of its height, so you lose either the head or the hem and shoes. - Even when nothing is cut off, a full-length model framed for a square ends up with their feet in the bottom area the app covers. Making each shape natively means framing the model and the garment for that shape from the start: closer and taller for 9:16, with room around the outfit for the safe zones. If you’re testing several versions of a style, make every version in every shape the same way, so no version is judged on a worse crop. ## Carousels: use your square images Meta’s Ads Guide lists carousel cards in the Facebook feed at 1:1, at least 1080 × 1080 pixels, with 2 to 10 cards [7]. TikTok carousel ads accept vertical, square or horizontal images [9]. A carousel is a good way to show several versions side by side, but every card is judged in the same frame, so use images made for that shape rather than relying on the platform to fit them. ## Your Shopify store images - Shopify says a size of 2048 × 2048 pixels usually displays best for square product images [10]. - Images can be up to 5000 × 5000 pixels or 25 megapixels, and must be smaller than 20 MB [10]. - Use a consistent aspect ratio for your main product images, so they display at the same size on collection pages [10]. - How images are shown and cropped depends on your theme [10]. Check your theme’s settings before you choose square or portrait. Concept images on a product page should be labelled as concept images, and replaced with real photos once the garment is made. Our guide to [AI labels on ads and product images](https://museify.app/guides/ai-labels-on-ads-and-product-images) covers what each platform asks for. ## Name files so they match your ad sets With three shapes per version, a test of four versions is already twelve images. Name each file with the test, the version and the shape, so you always upload the right one to the right placement and can read the results back. Our guide to [creative testing for clothing ads](https://museify.app/guides/creative-testing-for-clothing-ads) shows a naming pattern and UTM tags that tie each ad to the version it shows. ## FAQ Can I just upload one image and let the platform crop it? You can, but you don’t control what is cut. For clothing, the cut usually lands on the hem, the sleeves or the shoes, which are part of what you’re selling. Which size should I make first? The one you will spend most on. For many clothing sellers that is 4:5 for feed ads or 9:16 for Reels, Stories and TikTok. Do videos follow the same sizes? Meta lists Instagram Reels video ads at 9:16, 1440 × 2560, with the same safe-zone advice [6], and TikTok recommends 9:16 for in-feed videos [8]. ## How Museify helps Museify makes every version of your bestseller natively in 1:1, 4:5 and 9:16, framed for each shape rather than cropped, on the same AI model, pose and light. You pick the sizes you need; each shot costs one credit across all of them. The free test kit groups the images by version with an ad name and UTM tags for each, so they line up with your ad sets. From Pro up you can add a short 9:16 video. Free plan downloads are 1K on the long edge. Check each size before it runs: colours can drift slightly between shapes. Every plan [Start a test](https://museify.app/workspace/new) ## See your next style on a model — before you make it. Upload one photo of your bestseller. Test new colours, patterns and details on the same model, in every ad size, before you order a sample. [Start a test — free](https://museify.app/workspace/new) [See pricing](https://museify.app/pricing) ## Sources 1. [1] **Meta** · Meta Ads Guide: Image ads in Facebook Feed [www.facebook.com/business/ads-guide/update/image/facebook-feed ↗](https://www.facebook.com/business/ads-guide/update/image/facebook-feed) · checked Oct 22, 2026 2. [2] **Meta** · Meta Ads Guide: Image ads in Instagram Feed [www.facebook.com/business/ads-guide/update/image/instagram-feed ↗](https://www.facebook.com/business/ads-guide/update/image/instagram-feed) · checked Oct 22, 2026 3. [3] **Meta** · Meta Ads Guide: Image ads in Facebook Stories [www.facebook.com/business/ads-guide/update/image/facebook-story ↗](https://www.facebook.com/business/ads-guide/update/image/facebook-story) · checked Oct 22, 2026 4. [4] **Meta** · Meta Ads Guide: Image ads in Instagram Stories [www.facebook.com/business/ads-guide/update/image/instagram-story ↗](https://www.facebook.com/business/ads-guide/update/image/instagram-story) · checked Oct 22, 2026 5. [5] **Meta** · Meta Ads Guide: Image ads in Instagram Reels [www.facebook.com/business/ads-guide/update/image/instagram-reels ↗](https://www.facebook.com/business/ads-guide/update/image/instagram-reels) · checked Oct 22, 2026 6. [6] **Meta** · Meta Ads Guide: Video ads in Instagram Reels [www.facebook.com/business/ads-guide/update/video/instagram-reels ↗](https://www.facebook.com/business/ads-guide/update/video/instagram-reels) · checked Oct 22, 2026 7. [7] **Meta** · Meta Ads Guide: Carousel ads in Facebook Feed [www.facebook.com/business/ads-guide/update/carousel/facebook-feed ↗](https://www.facebook.com/business/ads-guide/update/carousel/facebook-feed) · checked Oct 22, 2026 8. [8] **TikTok Ads Manager Help** · TikTok Auction In-Feed Ads (updated June 2026) [ads.tiktok.com/help/article/video-ads-specifications ↗](https://ads.tiktok.com/help/article/video-ads-specifications) · checked Oct 22, 2026 9. [9] **TikTok for Business** · Specifications for Carousel Ads (updated September 2026) [ads.tiktok.com/help/article/specifications-for-carousel-ads?lang=en ↗](https://ads.tiktok.com/help/article/specifications-for-carousel-ads?lang=en) · checked Oct 22, 2026 10. [10] **Shopify Help Center** · Product media types [help.shopify.com/en/manual/products/product-media/product-media-types ↗](https://help.shopify.com/en/manual/products/product-media/product-media-types) · checked Oct 22, 2026 Not legal advice. Each platform makes its own decisions — rules change, so check the linked pages. ## Related guides [Running a test Creative testing for clothing ads: change one thing at a time Last checked Oct 22, 2026](https://museify.app/guides/creative-testing-for-clothing-ads) [Making test photos How to put your clothes on an AI model from one photo Last checked Oct 21, 2026](https://museify.app/guides/put-your-clothes-on-an-ai-model) [Running a test How to test a new style of your bestseller before you make it Last checked Oct 22, 2026](https://museify.app/guides/test-a-new-style-before-you-make-it)