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Guides for testing new clothing styles

Plain answers for testing a new style before you make it — AI models, AI labels, pre-orders — each with its sources and the date we last checked it.

Running a test

What to test, ad sizes and names, and what to send your factory when a style wins.
8 min readHow to test a new style of your bestseller before you make itTest a new colour, print or detail of your bestseller before sampling: concept images, one change per variant, a small ad test, then a pre-order.Last checked Oct 22, 2026Read the guide →5 min readAd sizes for clothing ads: 1:1, 4:5 and 9:16Which aspect ratio each Meta and TikTok placement wants (1:1, 4:5, 9:16), safe zones for text, and why to make 9:16 natively instead of cropping.Last checked Oct 22, 2026Read the guide →4 min readCreative testing for clothing ads: change one thing at a timeHow to test clothing ad creatives: one change per variant, how many ads per test, naming and UTMs so results map back to each style.Last checked Oct 22, 2026Read the guide →5 min readTech pack or spec sheet: what to send a factory firstAfter a style wins: what a one-page spec sheet covers, what a full tech pack adds (measurements, BOM, construction), and when you need each.Last checked Oct 22, 2026Read the guide →

Test safely

AI models, AI labels and selling before you make it — the rules, with sources.
8 min readCan I use AI models for my clothing brand?Yes, with care. What AI model photos can and can’t show for your clothing, when ads and Google Shopping label AI images, and how to stay honest with buyers.Last checked Oct 21, 2026Read the guide →10 min readAI labels on ads and product images: Meta, TikTok and GoogleWhen Meta, TikTok and Google label AI-generated product images in ads, what you have to disclose yourself, and which metadata to keep in the file.Last checked Oct 21, 2026Read the guide →11 min readPre-orders for clothing: ship dates, delays and refundsSelling clothing before it’s made: give a real ship date, the US 30-day rule, delay notices and refunds, EU/UK delivery rules, and Shopify setup.Last checked Oct 21, 2026Read the guide →

Making test photos

From one photo of your garment to images you can test.
9 min readHow to put your clothes on an AI model from one photoTurn one photo of your garment (flat lay, mannequin, hanger or worn) into on-model images. What to shoot, what AI gets wrong, and what to check.Last checked Oct 21, 2026Read the guide →5 min readHow to test a new colorway without a photoshootTest a new colorway without a photoshoot: change only the color, keep the same model, pose and light, and check the color against a real swatch.Last checked Oct 22, 2026Read the guide →
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